The Seven Investment Criteria
When assessing whether to invest in a company, we typically consider the following seven criteria:
1. Management: A competent team with ambition and the drive to succeed.
2. Market: An international market or a global niche in which the company can establish a strong position.
3. Innovation: A high level of innovation in products, services, business models, distribution, and more.
4. Business Model: Economically scalable in both sales and production.
5. Environment and Ethics: Responsible conduct in accordance with internationally agreed principles for social, environmental, and economically sustainable development.
6. Business Plan: A clear and well-defined business plan.
7. Returns and Exit: Returns must be commensurate with the investment risk and supported by a realistic exit plan for EIFO.